"The aim of 'work' in modernity was to produce materials necessary for modern life: food, clothes, homes, cars. In modernity, there was a sharp dichotomy between the puritan work ethic and the hedonistic 'leisure ethic' of self-expression and self-improvement which only a very few could afford to pursue. Society reaches a postmodern condition when 'work' turns into art, that is, when more and more areas of life are assimilated into the logic of the marketplace, when the economy is increasingly geared to providing entertainment, and when the business of America is leisure. In a post-industrialist postmodern economy, goods are produced not to supply pre-existent needs, but to supply needs that are themselves created by advertising and marketing strategies. What gets marketed is not an object so much as an image or lifestyle." Kevin J. Vanhoozer, The Cambridge Companion to Postmodern Theology
This makes me excited to be alive today.
Sunday Morning Thoughts
5 months ago